Imagine having the ability to improve your life. JAB is a programme that aims to help you to do just that. Through detailing their life lessons, Jon and Bourb introduce simple processes that will improve your outlook on life and provide you with an increased awareness and understanding of yourself.

I was approached by JAB initially to create them a strong brand identity for their Body and Mind process, along with their 8P’s model and Brand Guidelines. As time has progressed, I have also become involved in providing on-brand illustrations for their forthcoming book.