SocialOptic specialises in the collection and analysis of “human data” applying data science to obtain unique insights from attitudes, opinions and behaviours.

Their product, SurveyOptic, is one of the suite of tools they offer. 

I began working with SocialOptic in 2024, when they addressed a need for various graphics to be used within their PowerPoint presentations. 

Impressed with the look and feel of this work, they hired me to look at reinventing their SocialOptic website to help it compete in an already over-crowded market, whilst still maintaining the parts that help to make their brand different.